Marketing.

When you saw a gorgeous girl in a party, you approach her and said: "I'm the man you would desire" - that's direct marketing.

If you saw a you saw a gorgeous girl in a party and a friend approaches her said: " That's the man you would desire" - that's advertising

When you saw a gorgeous girl in a party, got her number and called the next day say: "I'm the man you would desire" - That's telemarketing/door to door marketing.

When you saw a gorgeous girl in a party, you fixed your tie, bought her a drink and start the conversation. When the party finished, you open the door, get the bag for her and drive her home, said: "I'm the man you would desire". That's customer relation.

When you saw a gorgeous girl in a party, she approaches you said: "I heard you are the man I would desire" - that's brand recognition.